The Momentum Series
Advancing Growth & Partnerships for Associations
Association growth doesn’t happen by accident.
As membership trends shift and non-dues revenue carries more weight, association leaders are being asked bigger questions about sustainability, predictability, and long-term strategy.
The Momentum Series is a quarterly forum designed for association leaders who are serious about building intentional momentum through smarter partnerships.
Upcoming Session:
Practical AI for Sponsorship Sales:
Real Tools, Real Workflows, Real Results
Wednesday, July 29, 2026
12:00 PM
Less Admin. More Momentum.
Managing sponsorships and partnerships often means juggling discovery calls, proposal writing, follow-up emails, reporting, and everything in between.
In this session, we’ll explore practical ways association professionals can use AI to streamline their business development workflows — without losing the personal side of relationship building.
You’ll see real examples of how tools like Claude can help:
Turn meeting transcriptions into actionable follow-up
Draft personalized sponsor proposals in minutes instead of hours
Simplify post-event communication across multiple sponsors
Create more consistency and efficiency in day-to-day workflows
This session is designed for professionals who wear multiple hats and need practical, immediately usable solutions that save time and support stronger partnerships.
Presenter
Amy Michalski
Chief Business Development Officer, AIIM International
Amy Michalski is Chief Business Development Officer at AIIM International, where she manages more than $1 million in sponsorships, partnerships, memberships, and events as part of a five-person team.
With 25 years of association experience, Amy began her career at AIIM as a sales assistant in 2000 and has grown into leadership roles spanning business development, partnerships, and strategic growth.
She holds an MBA in Marketing, earned her CIP credential, and is currently a CAE candidate. Amy also serves on the Leadership Advisory Board for Professionals for Association Revenue (PAR) and is an active member of the Business Development Accelerator Group.
Based in Rochester, NY, Amy lives with her two teens and dog, Daisy.
Latest Session:
From Transactions to Partnerships: A Smarter Approach to Non-Dues Revenue
In our most recent Momentum Series conversation, we explored how associations are beginning to move beyond transactional sponsorship models and toward more strategic, outcome-driven partnerships.
Key themes included:
How sponsor expectations are shifting
Where traditional models are falling short
What it looks like to align sponsorships with real business outcomes
What’s Next
The Momentum Series is a quarterly conversation focused on how associations are thinking about growth, partnerships, and non-dues revenue.
If these are topics you’re actively exploring, we’d be glad to keep you connected to future sessions.