Strategic Marketing Partnership
Supporting a team through change with steady strategy, clear communication, and consistent execution.
The Ohio Society of CPAs (OSCPA) serves accounting and finance professionals statewide through learning, advocacy, and community.
The Challenge
During a period of major staff and system transitions, OSCPA needed a reliable partner to maintain continuity, protect communication quality, and ensure member engagement didn’t miss a beat.
Our Approach
Up10 served as an extension of OSCPA’s team, providing stability and strategic support across marketing and communications:
Maintained seamless delivery of member-facing communications during staff transitions
Led the migration to a new email system with new templates, workflows, and quality checks
Produced high-performing content across key programs, campaigns, and conferences
Ensured consistent design, messaging, and brand alignment across all channels
The Impact
Strong email performance (3–11% CTR, 14–45% open rates)
Clearer workflows and more efficient processes
Consistent, high-quality communications during a high-change period
Increased confidence and capacity for OSCPA’s internal team
A stable, trusted partnership that helped OSCPA maintain momentum, strengthen member engagement, and navigate transition with confidence.
“Thank you for being such a steady and supportive partner during a year of major transitions. As we wrap our last big live event, it’s clear we couldn’t have navigated it all without your partnership.”
