Images of the ASCPA Women's Collective event focusing on women in finance, featuring panel discussions, networking, and vendor booths, with event details and schedules displayed.
“We had 40 women! We were so happy with the turnout. Thank you! Thank you! For all your hard work – seriously – your logos are so on point it’s scary!”

Arizona Society of CPAs

Women’s Group Launch

Building momentum for women in finance through bold branding and connection.

  • Concept Development

  • Messaging and Positioning

  • Design

  • Marking Strategy

The Arizona Society of CPAs (ASCPA) connects and supports accounting professionals throughout the state through education, community engagement, and advocacy.

The Challenge

ASCPA wanted to create a new Women’s Group that would empower members and foster community within the finance industry. They needed a compelling identity, message, and marketing strategy to make the launch stand out and drive engagement.

The Impact

The launch event exceeded expectations, drawing 40 women — an impressive turnout for a first-time initiative.