Women’s Group Launch

Building momentum for women in finance through bold branding and connection.

The Arizona Society of CPAs (ASCPA) connects and supports accounting professionals statewide through education, community, and advocacy.

The Challenge

ASCPA wanted to create a new Women’s Group that would empower members and foster community within the finance industry. They needed a compelling identity, message, and marketing strategy to make the launch stand out and drive engagement.

Our Approach

Up10 partnered with ASCPA to bring the Women’s Group to life — from concept to launch:

  • Concept Development: Created the group’s name and brand identity to align with ASCPA’s mission and values.

  • Messaging & Positioning: Crafted social messaging centered on connection, empowerment, and professional growth — encouraging members to “bring a business bestie.”

  • Creative Design: Designed bold, on-brand visuals for all event materials, including social graphics, email headers, and flyers.

  • Marketing Strategy: Introduced fresh promotional tactics to increase awareness and engagement, setting the stage for a strong debut.

The Impact

The launch event exceeded expectations, drawing 40 women — an impressive turnout for a first-time initiative.

The logo for the Arizona Society of CPAs
“We had 40 women! We were so happy with the turnout. Thank you! Thank you! For all your hard work – seriously – your logos are so on point it’s scary!”
Collage of images from the ASCPA Women's Collective event, showing speaker presentations, panels, networking, registration, and social activities, including logo, schedule, and promotional materials.