Membership Makeovers Using the 3 Rs

Over the last couple of weeks, we've shared insights on successful member benefit programs, easy makeover solutions and even some out of the box ideas on how you can revamp your member benefits. But remember, at the end of the day, it is not just what you offer, it is how you offer it that makes all the difference! 

Today in our final installment of Your Membership Makeover Series, we will steer you away from the need for "new and shiny" offerings and instead, encourage you to breathe new life into your existing programs and benefits with these 3 Rs:

There is no shortage of ways your organization can REPACKAGE, REPURPOSE and RENAME your offerings. Check out some real-world examples of organizations showcasing their benefits in a way that amp up engagement and success. 

Call-to-Action

ACCE packaged their content to give members a clear call to action and position themselves as a subject matter expert: "Enter data or submit a question to be a part of benchmarking".

https://secure.acce.org/pages/askacce/

Deadline Driven

NAR sets a two-week timeline to create a sense of urgency for members to take action before missing out! BONUS: even if you offer it multiple times a year, set a deadline each time! 

https://www.nar.realtor/mvp/about

Testimonials & Member Input

SFA showcases the top five benefits members' value through testimonials and member feedback. Sometimes the best form of marketing is peer-to-peer!

https://www.specialtyfood.com/specialty-food-association/membership/member-services-benefits/

Quantify Benefits

NAHB shows the power of numbers by sharing the dollar amount members saved! Provide tangible data and facts to support the true value of your member benefits.

https://www.nahb.org/blog/2022/12/big-savings-for-members-in-2022

Repurpose

Allinial Global uses their online platform as a way for their members to get more business and not just a place to chat! No need to constantly be recreating the wheel... use the resources you already have at your disposal to amp up your member benefits.

https://www.allinialglobal.com/ready-to-take-the-fast-lane-on-growth/

BONUS: ADA has a hub for wellness, leadership and work/life balance with "acceleration" tools. Check out how you could repackage your existing programs into an Accelerator Series! 

Reach out to Up10 today to see how partnering with our team of membership experts can help your organization reach your 2024 goals!